4 ways shoppers have changed since the pandemic began


Shoppers ascend and descend an escalator at the Willow Grove Park Mall in Willow Grove, Pennsylvania, November 14, 2020.

Mark Makela | Reuters

As holiday shoppers gear up for celebrations, they’re preparing for a season that will look noticeably different than a year ago.

Big parties with family and friends. Bustling shopping centers. A trip to see Santa. Perhaps, even a warm-weather getaway. Consumers are seeing more of these holiday rituals as possible again. Nearly three out of every five Americans are vaccinated against Covid-19, and the pace of new coronavirus cases has fallen below the rate of the summer’s surge, giving people more confidence to return to their holiday…


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