Ford officially unveilied the new electric F-150 Lightning pickup on May 19, 2021 at its world headquarters in Dearborn, Mich.
Michael Wayland / CNBC
DETROIT — If anyone doubted the importance of the electric Ford F-150 Lightning to Ford Motor, they shouldn’t after the vehicle’s theatrical debut at the automaker’s world headquarters this week in Michigan.
Ford turned its 12-story home — known as the “Glass House” for its boxy, glass-clad modern design — into a 64,000-square-foot projection screen for the vehicle’s official unveiling Wednesday night. It was an over-the-top presentation that spoke to the significance of the vehicle and Ford’s pickup truck franchise, which hauls in the…