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5 things L Brands is doing to accelerate Victoria’s Secret’s turnaround

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Victoria’s Secret is embarking on a new path that will phase out its iconic Angels imagery.

Dimitrios Kambouris | Getty Images Entertainment | Getty Images

Ahead of Victoria’s Secret splitting away from Bath and Body Works later this summer, L Brands announced additional steps it’s taking to revamp its brand image.

The lingerie brand has been criticized in recent years for a lack of inclusivity and its slow response to changing consumer attitudes. Les Wexner, the company’s former CEO, also came under fire due to his ties to the late Jeffrey Epstein, who killed himself while in jail facing sex charges. Wexner has since stepped down from the company he founded, and he no longer serves on its…



Source cnbc.com

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