A different shopping experience thanks to apps


Amidst all the noise and debate over whether Apple wields too much power as a platform is this undeniable fact: for brick-and-mortar retailers, mobile apps and the App Store have been a game-changer.

The earliest days of the pandemic brought retailers to a standstill. Customers, afraid to shop in-person for fear of the coronavirus, immediately turned to smartphones and laptops to purchase the things they needed and wanted. Curbside pick-up and home delivery of everything from groceries and meals to home improvement and pet food became the order of the day, forcing retailers to revamp e-commerce platforms and launch mobile apps in record time.

CNBC Technology Executive Council members Andy…


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