Activist fund Engaged Capital may turn to a familiar strategy to boost performance at Quotient

Business: Quotient Technology operates as a digital media and promotions technology company that offers power integrated digital media and promotions programs for brands and retailers. The company operates through two segments: (i) Promotions segment, which offers digital coupons and (ii) Digital Media segment, which provides targeted ads to customers. The company has built some of the most valuable customer shopping data insights with industry leading technology, allowing it to effectively work with over 800 Consumer Packaged Goods (CPG) companies and many top retailers.

Stock Market Value: $689.2M ($7.30 per…