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Adidas is banking on Beyonce for growth with Ivy Park athleticwear line debut

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Ivy Park Collection with Beyonce

Source: Adidas

Adidas is banking on pop icon Beyonce, who’s dominated the airwaves for more than two decades, to do the same for  the company with her new adidas x Ivy Park activewear collection, which makes its debut in adidas stores and online at midnight.

Beyonce’s Ivy Park collection originally rolled out in 2016 with Topshop, but the singer pulled the line after sexual harassment claims were filed against owner Sir Philip Green. Beyonce fully acquired full control of Ivy Park brand by purchasing back shares from Green a year later.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first…



Source cnbc.com

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