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Amazon and Walmart try to boost fashion reputation

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Employees make preparations for a launch party at Amazon.com Inc.’s new fashion photography studio in the Shoreditch district of London, U.K.

Simon Dawson | Bloomberg | Getty Images

No matter what Amazon and Walmart tout during Prime Day, clothing will be on shoppers’ minds this week as consumers prepare to reunite with friends and family or look to accommodate extra pandemic pounds.

Competition in the apparel space is more cutthroat than ever. Amazon recently unseated Walmart as the top apparel seller in the U.S. and both companies have a desire to woo fashion-forward shoppers, not just help stock up on the basics.

Vincent Quan, associate professor at the Fashion Institute of Technology,…



Source cnbc.com

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