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Amazon expands its grocery service in head-to-head battle with U.K. supermarkets

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Amazon is expanding its online grocery service in a major offensive aimed at winning more customers in the fiercely competitive U.K. grocery market.

The technology giant, which releases its second-quarter earnings on Thursday, is to increase capacity into more homes and offer free delivery to Prime members from Tuesday, in a bid to accelerate growth in one of the most advanced online grocery markets in the world. Prime members had been required to pay an additional monthly fee for Amazon’s
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-0.49%

Amazon Fresh service.

Grocery deliveries have almost doubled during the pandemic, with rivals Tesco
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-0.90%
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Source marketwatch.com

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