Amazon plans October beauty sale to hook early holiday shoppers


Amazon employees load boxes with orders at the company’s fulfillment center ahead of Cyber Monday in Tracy, Calif.

David Paul Morris | Bloomberg | Getty Images

Amazon plans to hold a beauty products event in October in an effort to lure early holiday shoppers and boost the company’s position in a booming category, according to documents reviewed by CNBC.

A slide deck Amazon sent to select beauty brands said the company is currently planning the event for Oct. 4-25. The same information was sent to some consulting firms that help manage businesses on Amazon.

“We want to draw customers back to Amazon during Black Friday week but also long term with additional marketing levers,” Amazon wrote in…


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