Blue Origin and Amazon founder Jeff Bezos.
Mandel Ngan | AFP | Getty Images
Amazon is shelling out more than $1 billion on self-driving car company Zoox, one of its most expensive acquisitions ever. But CEO Jeff Bezos is going to have to invest many multiples of that to bring the nascent technology to market.
The deal, which was announced on Friday and had been in the works for months prior, pits Amazon squarely against Alphabet spinout Waymo, GM’s Cruise, Uber, Tesla and even Apple, which is doing its best to keep its self-driving project secretive. Waymo raised $2.25 billion in outside funding in March, its first external financing, in preparation for the long haul.
Autonomous driving is a…