Amazon logo seen displayed on a smartphone.
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Amazon‘s ads business grew at an astonishing pace in the first quarter.
Amazon’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue 77% year over year to more than $6.9 billion, the company reported on Thursday. That’s almost seven times as much revenue as Twitter, which generates substantially all of its revenue through advertising and reported first-quarter earnings the same day.
That growth has sped up dramatically from the 44% year-over-year growth rate Amazon posted in the first quarter of 2020.