Boxes move along a conveyor belt at the Amazon.com Inc. fulfillment center
Michael Nagle | Bloomberg | Getty Images
E-commence giant Amazon‘s one-day shipping is poised to pose a big threat to retailers, according to Morgan Stanley.
“Amazon One Day delivery is a threat that makes us incrementally cautious on our Retail coverage,” Simeon Gutman, the bank’s analyst said in a note on Tuesday. “We believe Amazon’s shift to one day delivery will again raise consumers’ expectations (as the introduction of two day delivery did 14 years ago).”
Amazon started rolling out free one-day shipping on over 10 million products for its Prime members in June this year. The company announced Tuesday it will…