AMC reversed course on a controversial policy on Friday, saying it will now require all patrons at its movie theaters to wear face masks in an effort to quell the spread of the coronavirus.
Initially, AMC had decided that masks would be optional, saying the decision not to require masks was made in an effort to avoid politics.
“We did not want to be drawn into a political controversy,” Adam Aron, CEO of AMC, told Variety Thursday. “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary. We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a…