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Anheuser-Busch invests $100 million in hard seltzer, the drink craze


Anheuser-Busch remains the king of beers, ruling nearly 41% of the $119 billion U.S. market for beer and malt-based beverages. But there’s trouble in the consumer market for the iconic maker of Budweiser, Bud Light, Beck’s, Goose Island and dozens of other brands. Americans are drinking less beer and more wine and spirits, while also imbibing alcohol-infused seltzer, cider, kombucha and other potent potables. At the same time, the entire beer industry continues to grapple with the unrelenting rise of craft breweries across the country, which have already captured nearly a quarter of total sales volume.

In the latest response to these trends, AB InBev — the St. Louis-based company’s…


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