As Black buying power grows, racial profiling by retailers remains a problem


Lorenzo Boyd, an assistant professor, director of the Center for Advanced Policing and vice president for diversity and inclusion at University of New Haven.

Source: Lorenzo Boyd

Lorenzo Boyd was in the market for a new car and wanted to buy a luxury SUV. He went to a Lexus dealership and walked through the lot, expecting the unoccupied salesperson to run over. But that didn’t happen.

After asking for help, the salesperson was slow to approach Lorenzo and when he did, he steered him to a cheaper model.

“I remember the guy told me, ‘Are you sure you want this one? This one’s a little pricey,” Boyd recalled.

Boyd, a 50-year-old criminal justice professor and vice president for diversity and…


Bet on stocks like Tesla, Uber & Gilead Sciences in the third quarter

Previous article

Automakers rethink reveals for Ford Bronco, GMC Hummer amid pandemic

Next article

You may also like

Leave a Reply

Notify of

More in Retail