Retail

As Black buying power grows, racial profiling by retailers remains a problem

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Lorenzo Boyd, an assistant professor, director of the Center for Advanced Policing and vice president for diversity and inclusion at University of New Haven.

Source: Lorenzo Boyd

Lorenzo Boyd was in the market for a new car and wanted to buy a luxury SUV. He went to a Lexus dealership and walked through the lot, expecting the unoccupied salesperson to run over. But that didn’t happen.

After asking for help, the salesperson was slow to approach Lorenzo and when he did, he steered him to a cheaper model.

“I remember the guy told me, ‘Are you sure you want this one? This one’s a little pricey,” Boyd recalled.

Boyd, a 50-year-old criminal justice professor and vice president for diversity and…



Source cnbc.com

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