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As Amazon prepares for its annual Prime Day megasale, its reign as the biggest online retailer in the country is eye-popping: It’s projected to be raking in more than 40% of the nation’s e-commerce sales by the end of 2021.
Amazon’s dominance on the internet has only grown as shopping online becomes second nature for many consumers. That’s exactly what has transpired over the past 13 years.
In 2008, e-commerce sales accounted for just 3.6% of total retail sales in the United States, according to data from eMarketer. Following gradual growth year after year, that figure skyrocketed to 14% in 2020, as the Covid pandemic fueled online spending on everything from…