Lowe’s customers wear masks as they load building supplies into their truck during the coronavirus pandemic in New York.
Mark Lennihan | AP
Lowe’s CEO Marvin Ellison said the retailer had unique advantages that helped it weather the coronavirus pandemic in its early months: more stores in rural areas and a large base of do-it-yourself customers.
As the pandemic stretches on and Covid-19 cases spread beyond big cities, however, the home improvement retailer said it’s seen the struggles of small businesses in rural areas. It’s looked for new ways to serve and market to customers in a time of social distancing.
On Thursday, Lowe’s pledged $25 million toward grants for small businesses in rural…