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Like much of the travel and hospitality industry, travel agents took a huge hit when the pandemic struck in March 2020.
However, after months of struggle and setbacks, a potential silver lining has emerged: Travel advisors’ effective advocacy for clients stranded or stymied during the global lockdown has now become perhaps their strongest selling point.
“The bottom line is that the adversity of the last 15 months is not without some value,” said James Ferrara, co-founder and president of the Delray Beach, Florida-based InteleTravel network of some 60,000 home-based travel advisors. “For us, it drove customers back to a respect for professional advice and…