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Atomo, a Seattle start-up, is out to reverse-engineer the coffee bean

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Coffee comes in many forms — hot, cold, flavored and decaffeinated. But the idea of coffee without the bean —well that’s something new.

It’s called “molecular coffee.”

Atomo, a start-up located just blocks from the famous Starbucks in Seattle’s Pike Place Market, said it’s reverse-engineered the coffee bean. And if you’re wondering why, you’re not alone.

The idea started in serial tech entrepreneur Andy Kleitsch’s garage in 2018, when he and friend Jarret Stopforth, a food scientist who comes with decades of experience from the world of consumer packaged goods at major brands including Chobani and Campbell Soup, were talking about projects they aspired to work on.

“I told him, ‘I want to…



Source cnbc.com

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