Betterment launched a new savings option in 2019.
Trading apps aren’t the only ones benefiting from the rise of meme stocks.
Betterment, a digital investment advisor, said it saw record growth in the first quarter of 2021. Despite offering so-called passive investing and not allowing clients to hand-pick stocks, Betterment’s CEO, Sarah Kirshbaum Levy, said excitement around GameStop and “gambling” on markets during the Covid pandemic still boosted business.
“What it’s done is shine a light on investing generally,” said Levy, a former ViacomCBS chief operating officer, who took over the role in December. “Strategically, we’re very different from other players in the market,…