Beyond Meat’s Cookout Classic value pack
Beyond Meat announced Wednesday that it will sell value packs of its meatless burgers — just in time for summer barbecue season.
The 10-pack has a suggested retail price of $15.99, or $6.40 per pound, bringing it closer to the price of traditional beef. Beef patties were selling for $5.26 per pound this week, according to the U.S. Department of Agriculture’s report on advertised beef prices.
Beyond’s value packs will go on sale the week of June 22 at Walmart, Target and other select retailers across the U.S. But the new offering will only be available until mid-August, or until supplies last.
The coronavirus pandemic has pushed many…