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Biden’s test drive of electric Hummer helped increase reservations

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U.S. President Joe Biden gestures after driving a Hummer EV during a tour at the General Motors ‘Factory ZERO’ electric vehicle assembly plant in Detroit, Michigan, November 17, 2021.

Jonathan Ernst | Reuters

DETROIT – President Joe Biden’s visit last week to a General Motors plant that’s producing the GMC Hummer electric pickup caused a notable increase in reservations for the truck, the automaker said Tuesday.

Duncan Aldred, global head of the GMC, said reservations for the vehicle increased sevenfold compared to an average day, as traffic to the brand’s website increased by about 230%. He said the event led to this month being the highest amount of reservations for the Hummer,…



Source cnbc.com

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