Black Friday 2020 online shopping surges 22% to record $9 billion, Adobe says


People visit at the Shops at Hudson Yards during early opening for the Black Friday sales in Manhattan, New York, November 27, 2020.

Eduardo Munoz | Reuters

Spending online on Black Friday this year surged nearly 22% to hit a new record, according to data from Adobe Analytics, as the Covid pandemic pushed more people to shop from the sofa and avoid crowded stores and malls.

Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year, according to Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers.

This makes Black Friday 2020 the second-largest online spending day in history in the United States, behind Cyber Monday last…


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