Retail

Black Friday online sales up 19% by 9 am, Thanksgiving sales hit record online

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An employee pulls a cart stacked with boxes at the Amazon.com fulfillment center in Kenosha, Wisconsin.

Jim Young | Bloomberg | Getty Images

Big turkey dinners didn’t slow down shoppers this Thanksgiving.

Shoppers spent $4.2 billion online on Thanksgiving, a 14.5% increase from last year and a record high, according to data released by Adobe Analytics, which monitors the online transactions of 80 of the top 100 web retailers in the U.S.

While this is the first year Thanksgiving spending surpassed $4 billion, it was shy of the $4.4 billion estimate Adobe made late Thursday.

Black Friday online sales are on track to hit $7.4 billion, according to preliminary data, Adobe said. As of 9 a.m. ET,…



Source cnbc.com

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