Black Friday online sales up 19% by 9 am, Thanksgiving sales hit record online


An employee pulls a cart stacked with boxes at the fulfillment center in Kenosha, Wisconsin.

Jim Young | Bloomberg | Getty Images

Big turkey dinners didn’t slow down shoppers this Thanksgiving.

Shoppers spent $4.2 billion online on Thanksgiving, a 14.5% increase from last year and a record high, according to data released by Adobe Analytics, which monitors the online transactions of 80 of the top 100 web retailers in the U.S.

While this is the first year Thanksgiving spending surpassed $4 billion, it was shy of the $4.4 billion estimate Adobe made late Thursday.

Black Friday online sales are on track to hit $7.4 billion, according to preliminary data, Adobe said. As of 9 a.m. ET,…


American, Delta waive fees as snowstorm threatens Thanksgiving weekend travel

Previous article

One thing you actually should shop for this holiday season and this financial planner’s secret will have you spending less

Next article

You may also like

Leave a Reply

Notify of

More in Retail