People look at BMW’s iX Flow prototype at the BMW booth during the CES tech show, Wednesday, Jan. 5, 2022, in Las Vegas. The iX Flow is a system that replaces regular car paint with with E Ink technology that allows the car to change color and design.
Joe Buglewicz | AP
BMW doesn’t want future buyers to have to worry about what color their next car will be or what movies are playing at the theater.
The German automaker unveiled at the CES technology conference this week a new concept vehicle called the iX Flow with “E Ink” that can change colors. It also showed off a new in-car 31-inch “BMW Theatre Screen” with Amazon Fire TV that’s expected to go into future production vehicles.