Bruce Springsteen stars in Super Bowl 2021 ad for Jeep


Bruce Springsteen stars and narrates a two-minute Super Bowl ad called “The Middle” for Jeep.


Bruce Springsteen is encouraging Americans to meet “in the middle” during a Super Bowl LV ad for Jeep – his first-ever appearance in a commercial.

The iconic musician, known as “The Boss,” stars in and narrates the scenic two-minute ad, which features far more Americana and landscape than Jeeps. The only vehicles in the ad are a 1980 Jeep CJ-5 and a 1965 Willys Jeep CJ-5. Both models are predecessors to the brand’s current Wrangler SUV.

During “The Middle,” Springsteen talks about a chapel located in the center of the country called U.S. Center Chapel in Lebanon, Kansas. He uses the…


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