Bud Light, Corona flex brand strength to stand out among hard seltzers


Constellation Brands and Anheuser-Busch InBev are making life difficult for White Claw and Truly.

The newcomers to hard seltzer are using the heft of their legacy beer brands to edge out the category’s first movers.

Both brewers launched hard seltzers in early 2020, just in time for the at-home drinking boom caused by the pandemic. By splashing their seltzer cans with the familiar Corona and Bud Light names, Constellation and AB InBev are appealing to consumers who have an established relationship — or at least knowledge of — their products, building on years of marketing their beers.

Bud Light also has been constantly rotating its roster of flavors through seasonal variety packs,…


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