All four flavors of Bud Light Seltzer Lemonade
Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category.
The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. Anheuser-Busch InBev also owns spiked seltzer maker Bon & Viv. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales.
Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. The trend started with the popularity of White Claw, which is owned by Mike’s Hard Lemonade brewer Mark…