Bud Light to launch hard seltzer lemonade as new rivals enter market


All four flavors of Bud Light Seltzer Lemonade

Bud Light

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category.

The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. Anheuser-Busch InBev also owns spiked seltzer maker Bon & Viv. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales.

Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. The trend started with the popularity of White Claw, which is owned by Mike’s Hard Lemonade brewer Mark…


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