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Bud Light to launch hard seltzer lemonade as new rivals enter market

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All four flavors of Bud Light Seltzer Lemonade

Bud Light

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category.

The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. Anheuser-Busch InBev also owns spiked seltzer maker Bon & Viv. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales.

Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. The trend started with the popularity of White Claw, which is owned by Mike’s Hard Lemonade brewer Mark…



Source cnbc.com

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