Canada Goose CEO says experiential store is ‘a break from the insanity’


Dani Reiss, president and CEO of Canada Goose

Rick Madonik | Getty Images

Canada Goose‘s CEO said Friday the retailer’s recently opened experiential store in Canada is “almost built for this environment,” as consumers brave enough to venture outside are looking for things to do during the coronavirus pandemic. 

“Naturally, it is socially distanced,” Chief Executive Dani Reiss told CNBC in a phone interview Friday afternoon, about the store. “There are not a lot of people shopping at once. It is an experience in a controlled way.” 

Canada Goose, famous for its extreme weather outerwear, opened the location in the CF Sherway Gardens Mall in Toronto late last year, before the Covid-19 crisis…


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