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In pre-pandemic years, Labor Day sales events offered generous discounts on new cars as dealerships aimed to clear out current-year models and start selling the next year’s versions.
These days? Not so much.
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The average new-car discount offered by manufacturers is down an estimated 47.1% from a year ago to $969, according to a recent forecast from J.D. Power and LMC Automotive. August marked the fourth consecutive month of incentives trending below $1,000.
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