Carlyle Group bets on ‘clean’ cosmetics in Beautycounter deal


Beautycounter launched a direct-to-consumer business in 2013, selling through its own website and web of consultants, of which it has more than 65,000 today, many on social media.


Private equity giant Carlyle Group is taking a majority stake in Beautycounter, best known for its “clean” makeup and skincare products. Carlyle’s backing officially labels the beauty brand a unicorn, valuing it at $1 billion.

Beautycounter was most recently valued at $400 million following its previous capital raise in January 2018, according to PitchBook data.

The investment comes as venture funding into private start-ups like Beautycounter soared to a record $64 billion in the first three months of…


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