CarMax ads with Sue Bird, Steph Curry go viral, highlight gender bias


Sue Bird of the Seattle Storm celebrates during the game against the Las Vegas Aces in Game Three of the WNBA Finals on October 6, 2020 at Feld Entertainment Center in Palmetto, Florida.

Ned Dishman | National Basketball Association | Getty Images

A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underrepresentation in media. Bird’s accomplishments on the court put her among the best players to ever play professional basketball.

The ads — part of CarMax’s “Call Your Shot” campaign — were released earlier this month but took off on Twitter over…


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