Carrie Underwood signs equity deal with sports drink maker Bodyarmor


One of country music’s biggest stars is getting in on the sports drink wars.

Bodyarmor announced on Monday that seven-time Grammy award winning singer Carrie Underwood will be its first celebrity endorser as the sports drink maker looks to broaden its appeal. As part of the deal, Underwood will get an undisclosed equity stake in the company and will appear alongside James Harden in Bodyarmor Lyte’s first-ever television campaign, debuting Monday during “The Bachelor.” She will also appear in advertising for Bodyarmor’s premium SportWater product.

“I have spent probably the past 15 years working on myself and falling more and more in love with health and fitness,” Underwood told CNBC. “So…


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