Bed Bath and Beyond is reducing the size of its flagship store in New York City, but the retailer is making room for a new strategic partner in Casper.
When the store in Midtown Manhattan reopens on Thursday, it will include space for Casper, giving the online sleep company its first-ever branded physical shopping location.
Mark Tritton, CEO of Bed Bath and Beyond, told CNBC Tuesday that the partnership will help solidify its grip on the bed and sleep products market.
“When we did the research, we saw that consumers really loved being at home,” he said in a “Mad Money” interview. Data showed that home is “their safety net, their first love and where they felt the most comfortable, and that…