Retail

Chicken sandwich wars pay off for KFC and McDonald’s, putting pressure on supply

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KFC’s new chicken sandwich

KFC

Better late than never.

KFC’s and McDonald’s belated entries into the chicken sandwich wars look to be paying off for the two fast-food chains.

Yum Brands executives told analysts on Wednesday that KFC is selling more than twice the volume of its new chicken sandwich compared with past versions. Yum CEO David Gibbs said that initial indications show that customers are returning to KFC restaurants more frequently to buy the sandwich, which became available nationwide at the end of February.

“In fact, as we’ve entered [the second quarter], demand for the new sandwich has been so strong that, coupled with general tightening of domestic chicken supply, our main…



Source cnbc.com

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