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Chief of Cherokee Nation wants Jeep to stop using tribe’s name on SUVs


2019 Jeep Cherokee Trailhawk

Source: Fiat Chrysler

The principal chief of the Cherokee Nation wants Jeep to stop using the tribe’s name on its SUVs, saying it “does not honor us by having our name plastered on the side of a car.”

Jeep started using the Cherokee name more than 45 years ago, including on the brand’s top-selling Grand Cherokee SUV. It also offers a smaller SUV called the Cherokee, which was its third best-selling vehicle last year in the U.S.

“I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general,” Chuck Hoskin…


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