Finance

Chinese companies sign up UEFA Euro 2020 soccer sponsorships

0


Football fans watch UEFA Euro 2020 Championship Group A match between Wales and Switzerland at a pub on June 12, 2021 in Shanghai, China.

Chen Yuyu | Visual China Group | Getty Images

BEIJING — After home appliance company Hisense became the first Chinese sponsor for the UEFA European soccer championship in 2016, three other Chinese businesses signed partnerships for this year’s Euro 2020.

These companies are paying up to reach overseas markets, while building global prestige for shoppers at home.

“Chinese brands do not use football only for local marketing (selling their products to Chinese consumers), but also to open up new markets, especially in Europe,” said Pierre Justo, managing…



Source cnbc.com

0 0 votes
Article Rating

Bitcoin miners flocked to upstate New York for cheap energy, then it got complicated

Previous article

Amazon and Google face UK competition probe over fake reviews

Next article

You may also like

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More in Finance