Chipotle will air its first Super Bowl ad touting the farmers who supply its food

Chipotle Mexican Grill will run its first-ever Super Bowl ad this year to highlight the farming practices of its suppliers.

Big brands like Coca-Cola and Budweiser are sitting out the game this year, freeing up airtime for newcomers like Chipotle. A 30-second commercial during the football game will set companies back about $5.5 million this year, slightly less than 2020′s rate of roughly $5.6 million.

Chipotle is one of the rare winners of the coronavirus pandemic from the restaurant industry. The burrito chain has seen its digital sales more than triple in its last two quarters, and its stock has soared 72%…