Chipotle’s quesadillas bring in new customers, contribute to digital sales growth


Chipotle’s quesadilla

Chipotle Mexican Grill

Chipotle Mexican Grill’s quesadillas were worth the wait.

After years of tinkering with the recipe, the burrito chain launched the menu item as a digital exclusive in mid-March. So far, it looks like taking the time to figure it out has paid off for Chipotle. CEO Brian Niccol said Wednesday that about 10% of customers are ordering the quesadillas, which is its first new entree in 17 years.

“We made sure we took the proper time to develop an excellent product that consumers love and also works well operationally,” he told analysts.

Niccol also said that “a lot” of new customers are buying quesadillas, so they aren’t taking sales away from burrito…


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