Chobani’s four new coffee drinks
In 2019, Chobani began branching out into oat milk and coffee creamers as it tried to expand its reputation beyond its signature Greek yogurt.
It’s kicking off 2021 with another bold category entry: coffee.
Starting in January, Chobani customers will be able to buy ready-to-drink coffee beverages in U.S. retailers. The cold brew drinks will be available black or flavored with the company’s sweet creamer, vanilla creamer or oat milk. The coffee itself is made with 100% Arabica beans.
The product launch comes as more Americans are drinking their coffee at home rather than at the office or in a coffee shop. The ready-to-drink coffee category has seen…