Retail

Circle K launches beverage subscription program for $5.99 per month

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Canadian-owned American multinational chain of convenience store.

Budrul Chukrut | LightRocket | Getty Images

Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread.

Starting Wednesday, U.S. customers who pay $5.99 per month can have one tea, coffee, Froster slushy or Polar Pop fountain drink of their choosing every day.

Circle K’s Sip & Save program looks to build loyalty and coax people into its stores again on a regular basis. During the coronavirus pandemic, consumers made fewer trips to convenience stores.

Sales of self-serve beverages took a hit industrywide. Hot dispensed drinks’ sales fell by a third,…



Source cnbc.com

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