Justin Timberlake speaks during the Pepsi Super Bowl LII Halftime Show press conference February 1, 2018 in Minneapolis, Minnesota.
Timothy A. Clary | AFP | Getty Images
The decadeslong rivalry between the two cola brands is often put front and center with dueling advertisements during the annual NFL championship game. But this year, both will sit it out. Variety first reported the news.
Pepsi is replacing its traditional Super Bowl ad slot with a new campaign to lead in to its halftime show at the game featuring The Weeknd. This year marks the 10-year anniversary of Pepsi’s sponsorship of…