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Coca-Cola to retire Tab as it trims its portfolio

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Cans of diet cola Tab brand soft drink produced by the Coca-Cola Company are displayed at a supermarket in the Brooklyn borough of New York, July 26, 2011.

Ramin Talaie | Corbis Historical | Getty Images

Coca-Cola said Friday that Tab, its first diet soda, is among the drinks headed for retirement as it trims its beverage portfolio.

The coronavirus pandemic has accelerated the beverage giant’s transition to focusing on its bigger and more popular brands, like its namesake soda. Coke has also recently announced a restructuring plan that is meant to help it become more efficient and scale new products more quickly. The global pandemic led to a 33% decline in Coke’s second-quarter earnings,…



Source cnbc.com

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