Coca-Cola to retire Tab as it trims its portfolio


Cans of diet cola Tab brand soft drink produced by the Coca-Cola Company are displayed at a supermarket in the Brooklyn borough of New York, July 26, 2011.

Ramin Talaie | Corbis Historical | Getty Images

Coca-Cola said Friday that Tab, its first diet soda, is among the drinks headed for retirement as it trims its beverage portfolio.

The coronavirus pandemic has accelerated the beverage giant’s transition to focusing on its bigger and more popular brands, like its namesake soda. Coke has also recently announced a restructuring plan that is meant to help it become more efficient and scale new products more quickly. The global pandemic led to a 33% decline in Coke’s second-quarter earnings,…


Why California’s unemployment system devolved into chaos during pandemic and some customers will pay hundreds more for the new iPhone 12

Previous article

Nature's influence on design, part two

Next article

You may also like

Leave a Reply

Notify of

More in Retail