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Coca-Cola unveils new sparkling water brand with a jolt of caffeine

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Coca-Cola on Thursday unveiled a new sparkling water line, its first new brand in more than a decade.

The beverage giant will launch AHA on March 2 in the United States, with the potential to expand globally.

The announcement comes as American consumption of soda continues to fall, forcing Coke and its rival PepsiCo to invest more in marketing of their legacy soda brands and think of healthier alternatives.

Flavored sparkling water or seltzer has become a popular alternative for consumers. In 2018, bottled sparkling water volume grew by 26% to 531 million gallons, according to data from Beverage Marketing. While the drink is just a small fraction of the overall bottled water market,…



Source cnbc.com

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