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Conservative group launches campaign against Nike, Coca-Cola, American Airlines CEOs

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A conservative group is launching an advertising campaign Tuesday designed to push back against what it sees as “woke capitalism,” spending more than $1 million on ads targeting the CEOs of Coca-Cola, American Airlines and Nike.

The ads are sharply critical of the CEOs on a range of issues ranging from childhood obesity to allegations of forced labor in China. Organizers say the campaign, which is being mounted by the conservative group Consumers’ Research, is designed to change the thinking in corporate boards around the economic and political costs of getting involved in flashpoint issues such as voting rights.

“Increasingly we’re seeing companies taking their eye off the ball,” said…



Source cnbc.com

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