This Mother’s Day, it’s more likely to be breakfast in bed, not an opulent buffet.
Even though consumers are expected to spend more on mom this year, celebrations will likely still take place at home despite rising vaccination rates.
“There’s more people who are planning, you know, Mother’s Day brunch or special outing, but we’re not back at where we were pre-pandemic,” said Katherine Cullen, senior director of industry and consumer insights at the National Retail Federation. “I think there’s still a little bit of hesitancy on the part of consumers to kind of plan those types of activities.”
In a recent survey by the trade group, only about half of 7,818 consumers polled said they were…