CrossFit favorite Nobull raises funding at over $500 million valuation


Black Space Floral Trainer by Nobull

Source: Nobull

Nobull, an athletic apparel and footwear maker with a cult-like following in the CrossFit community, has completed another round of funding with a valuation north of $500 million, CNBC has learned.

Co-founders Marcus Wilson and Michael Schaeffer told CNBC that Nobull has seen explosive growth during the Covid pandemic, as consumers have put spending on clothes for work or going out on hold, but are still in the market for workout gear to either lounge in or use for their at-home fitness routines. That same demand has benefited the likes of Nike, Under Armour, Lululemon and Adidas.

The health crisis has, however, also created supply-chain…


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