Customers warned on every crypto trade ‘you could lose all of your money’

Online finance company SoFi warns crypto customers before every purchase on its platform to be wary of volatile digital currencies, CEO Anthony Noto told CNBC on Thursday. 

“We take a very structured and serious approach to consumer protection. We ensure that consumers are educated. We focus on suitability,” Noto said on “Squawk Box.” “Every time someone enters a buy action, we have a warning that says it’s an unproven asset, it’s highly volatile, and you could lose all of your money.”

Noto joined CNBC’s Julia Boorstin from Sun Valley, Idaho, where tech and media CEOs are back for an influential annual conference after last year’s cancellation due to Covid.

The new chairman of the…