Oikos’ new packaging
Danone North America
Oikos Greek yogurt is starting off this summer with a new look and formula as Danone North America aims to reignite the category.
As of last year, the total U.S. market was worth $10.1 billion, according to Euromonitor International. With more than a third of the total market share, Danone is the top yogurt maker. Chobani, which helped make Greek yogurt a household name but has since branched into other food categories, falls in a distant second place with 19.1% of the market. (Chobani is considering going public later this year.)
“The category itself, pre-pandemic, has been relatively flat overall for a number of years. It did see some acceleration…