VRST is debuting Tuesday on both Dick’s Sporting Goods’ website and a standalone VRST.com, and will be rolled out to more than 400 Dick’s Sporting Goods locations across the country in the coming weeks.
Source: Dick’s Sporting Goods
Dick’s Sporting Goods has entered the hotly contested market for men’s athletic apparel with the launch of its own brand, VRST.
VRST debuted Tuesday on Dick’s website and a stand-alone site. Products of the brand will roll out to more than 400 Dick’s stores in coming weeks, the company said. Items in the line — which include everything from joggers and shorts to T-shirts, quarter-zips, and hooded sweatshirts — retail from $30 to $120, putting it on the…